Enjoy an Independent Easter!
The 'Enjoy an Independent Easter' is an event from the 'Support for Independent Retail campaign
' that focuses on engaging local independent businesses, those who serve consumers, to create fun activities that will have a positive social and economic impact in their locale.
The campaign ran for the first time in 2013, and repeats in 2014. Towns will be invited to run the events between Saturday 5th April to Monday 21st April - capturing the whole of the standard school holiday which in 2014 includes the full 2 weeks to Easter (which is on Sunday 20th). During the event period shoppers will be able to participate in an Easter Egg Hunt, visiting participating shops on their Easter Egg Hunt maps, collecting 'virtual eggs' (a pretty egg-shaped sticker). When all the eggs have been collected the shoppers will win a prize - perhaps a REAL chocolate egg, or other treat AND a certificate congratulating them for completing the Easter Egg Hunt (aimed at the kids). Towns can additionally offer shoppers the chance to enter a prize draw as well, if they wish!
The 'Enjoy an Independent Easter' campaign event is one of 3 annual events that include 'Independent Retailer Month
' and 'Celebrate an Independent Christmas
'. Together these 3 campaign events create a nationwide effort to improve footfall to our high streets, towns and village centres, to increase consumer confidence, and to boost retail sales.
The campaign was founded in 2012 by Clare Rayner, The Retail Champion.
Helping Consumers Find Independent Shops
To help consumers find Independent Shops near them we have created a searchable directory of UK independent retailers. The directory makes it easy for shoppers to find their local independent shops and enables them to make the choice to shop indie more often!
It is FREE to list your business
, allows consumers to search by town and postcode
, provides regular social media promotion
for retailers with a Twitter account and the directory is also open to online only retailers
. In fact any business that primarily serves the consumer can get a listing, that includes shops, cafes, restaurants and salons.
With 1000's of visitors each month
to the directory looking for independent shops to source their purchases from, listing your business could help provide a steady supply of new ideal customers
Check out our independent shops directory